- Liquid capital required
- $75,000
- Net worth required
- $150,000
- Total investment
- $74,000 – $116,900
- Financing
- Via 3rd party
- Training
- Available
- Total units
- 1
- Year founded
- 2019
About Trua
At Trua, we specialize in narrowing down senior care facilities based on each client’s unique needs and financial constraints, taking the guesswork out of the placement process to provide a valuable service for families, social workers, and case managers. As a Trua franchisee, you will be empowered to provide personalized, ethical, and knowledgeable placement services in your community, supported by comprehensive training to help you succeed and make a meaningful impact.
Values & History
Our founder, Matt, brings 15 years of experience and has seen firsthand the stress caused by seniors being placed in unsuitable facilities .By conducting thorough clinical
assessments, we ensure seniors are matched with the right facility from the start, relieving families' stress and filling a critical industry gap.
Industry Performance
The senior placement industry is experiencing significant growth driven by the aging population and increasing demand for long-term care solutions.
Purchasing a Trua Franchise
To purchase a Trua franchise, you'll need an investment range between $74,000 and $116,900. You will also need a $75,000 in liquid capital and a $150k net worth.
Ideal Candidate & Qualifications
The goal of Trua Senior Living Locators is to provide clients with all the information available so they feel comfortable with the community they choose. We are looking for folks who are passionate about people and can be sensitive to and understand this can be a stressful process for families.
Training & Support
We believe in continuous learning and development. You will have a 2 week training period of both in person and virtual training to make sure you feel prepared to be successful. Trua then offers continued support through a library of resources and direct support.
Request Information
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